YouTube Pinned Comments

YouTube Pinned Comments are what this video is all about – in the next few minutes I’ll not only show you how to pin comments on Youtube (which is a pretty easy thing to do) but I’ll also show you some ninja ways to use pinned comments to increase your channel’s watch time, get more subscribers and improve your video’s engagement. I’m also going to show you some examples of pinned comments and my personal favourite template (which you can totally steal).

Contents of this video:

00:00 Introduction: How to Pin Comments on YouTube
00:50 How to pin a comment on YouTube
01:22 Advantages of using comments
02:18 How to use pinned comments to increase watch time, subscribers and engagement
02:29 Examples of pinned comments
03:07 My favourite pinned comment template

Mentioned in this video:

Find out more and get freebies from:

👉 https://ninjatricks.net/youtube-comments/

Get the step-by-step instructions:

👉 https://ninjatricks.net/youtube-pinned-comment/

How to format YouTube comment text
👉 https://youtu.be/5BJetwyJMao

How to find your YouTube subscribe link
👉 https://youtu.be/AroIt6BAsEs

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Pinned YouTube Comments – Video Transcript

YouTube Pinned Comments are what this video is all about – in the next few minutes I’ll not only show you how to pin comments on Youtube (which is a pretty easy thing to do) but I’ll also show you some ninja ways to use pinned comments to increase your channel’s watch time, get more subscribers and improve your video’s engagement. I’m also going to show you some examples of pinned comments and my personal favourite template (which you can totally steal).

Let’s get started.

When you pin a comment, YouTube takes that comment and sticks or ‘pins’ that comment to the top of the comment listing for that particular video. For viewers on a desktop or laptop, the comment shows up below the video description, just below the box where they can add comments. For viewers on a mobile device, the pinned comment shows up just below the comment entry box when they tap in the comments area.

As the channel owner, you can pin any comment you want – whether it is a comment you have added yourself, or a comment from one of your viewers.

To pin a comment on one of your videos, first make sure you are signed in on YouTube.

In the comment section below one of your videos, either add a new comment of your own or go to the comment you want to pin.

Click on the three dots next to the comment

Select ‘Pin’ and confirm that you want to pin the comment by clicking the ‘PIN’ button.

You can see that the comment is now displayed at the top of all the other comments and there’s a note to say who it has been ‘Pinned by’ – which is a little bit weird come to think of it, because the channel owner is the only one who gets to pin comments.

So pinning comments, in itself, is a very easy process.

But here’s where things get fun…

Here are 4 things you might not have noticed about pinned comments:

1. Unlike the description, where only a small portion gets displayed, up to four lines of your comment will be shown above the ‘read more’ link. It works out at about 760 characters on a desktop if your comment is straight text!
3. Every time you edit your video description you risk the video being reindexed by YouTube. That means that comments are a great way to provide updated information on older, popular videos – if there’s updated information that you want to communicate you can either edit your existing comment and re-pin it, or add a whole new comment and repin that.
4. You can include links, emoji’s and text formatting to draw attention to your comment and it’s call to action.
5. The YouTube algorithm views pinned comments as a signal of ‘completeness’ of a video, so pinning a comment to your video potentially helps that video to rank in search results.

The best way to take advantage of pinned comments is to promote your related content, prompt viewers to subscribe or encourage engagement by asking questions that your viewers can answer in the comments.

Here are some examples of pinned comments that are about boosting channel watch time:

All you need is a suggestion to watch a particular video next, and a link.

Here are some examples of pinned comments that are about growing subscriber numbers:

All you need is a suggestion to subscribe and a YouTube subscribe link.

Here are some examples of pinned comments that encourage engagement with visitors:

All you need to do is ask a question, ideally in the video itself – but notice how the question is repeated as a reminder in the comments.

Some channels pin subscriber comments rather than their own:

In this case, there is a creator comment pinned at the start, which explains that viewer comments may be featured.

Or you can do all three, like I do in my favourite comment template, which I’m going to show you now.

What I want you to notice in this template is:

(1) There is a clear call to action for people to watch another one of my videos next. I’ve placed this at the start of my comment so that it’s definitely going to be displayed for people watching on mobile devices. I’ve formatted the text and made it bold – I made another video that shows you how to do that, whose link should be showing up about now, but if you click ‘SHOW MORE’ below this video you’lll see it’s also down in the description. I’ve used a flame emoji to help my call to action stand out.

(2) I’ve left a line break between my call to action and my other text, mostly to help my call to action to stand out.

(3) I’ve included a second call to action that encourages people to engage with me in the comments and formatted the text to make it italic. I’ve also used an emoji to draw attention.

(4) I’ve included a subscribe link for my channel at the bottom, which won’t show up unless people click on the comment ‘SHOW MORE’ link. I’ve made a video about how to find your YouTube subscribe link – the link should be showing up about now but if you click ‘SHOW MORE’ below this video you’ll see it’s also down in the description.

If you learned something about YouTube pinned comments in this video, make sure you smash that thumbs up button – and if you’re a YouTube creator you’ll want to subscribe to this channel for more YouTube tips and tricks to help you grow your channel faster. In the meantime, check out this next video – I think you’ll like it!

Blue skies.

 

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