YouTube Keywords in 2020

YouTube keywords are something you need to pay attention to if you want your videos to get seen and your YouTube channel to grow. In this video, I’ll show you how I’m using YouTube keywords in 2020 including how I do my YouTube keyword research using my favourite YouTube keyword tools.

Contents of this video

0:16 How I research my YouTube keywords
0:35 The YouTube keyword tools I use for every video:
0:36 Keyword tool: Keywords Everywhere
1:08 Keyword tool: Answer The Public
2:50 Keyword tool: TubeBuddy
5:20 Where you should be using your target keyword
6:12 Related keywords and how to use them

Mentioned in this video

Get the step-by-step instructions and other freebies from:
👉 https://ninjatricks.net/youtube-keywords/

Keywords Everywhere
👉 https://keywordseverywhere.com

Answer The Public
👉 https://answerthepublic.com

TubeBuddy (affiliate link)
👉 https://ninjatricks.net/tubebuddy

Subscribe for more free YouTube Tips

YouTube Keywords 2020 – Transcript

YouTube keywords are something you need to pay attention to if you want your videos to get seen and your YouTube channel to grow. In this video, I’ll show you how I’m using YouTube keywords in 2020 including how I do my YouTube keyword research using my favourite YouTube keyword tools.

Let's get started.

I figure the best way to show you how to do keyword research is to let you watch me ACTUALLY do my keyword research for todays video, which rather ironically is this video you’re watching, about YouTube keywords.

So I start this process with a basic idea about what my video topic is going to be, today I know want to cover keywords for YouTube videos and how to choose them.

The first important tool you’re going to want to use in this process is called Keywords Everywhere. It’s a tool that used to be free, but unfortunately isn’t free any more. A lot of people whinge about having to pay for it, but frankly, even though it’s not free any more it’s pretty close to it. There’s no monthly charge and 10 bucks buys 100,000 keyword credits – to give you some idea I’m someone who does a LOT of keyword research and I’ve used less than 5 dollars worth of credits over the last 6 months or so. When you consider how much time this tool saves me is pretty amazing value.

Keywords Everywhere is a browser add-on that displays search volume, cost per click, competition and trend data when you do Google searches, YouTube searches and other searches like the one we’re just about to do.

So once you’ve got Keywords Everywhere installed, head on over to answerthepublic.com .

Basically this is a tool that finds out a whole bunch of different ways that people are typing your keyword into Google. You can only do up to three free searches per day, so make sure you’re focused in your searching or you’ll have to wait until tomorrow.

I’m going to type in ‘YouTube keyword’, select searches in the United States in English, and click search.

The next page we see has all of your search results, grouped into types – there are questions, prepositions, comparisons, and alphabetic results. There are also related results at the end, which can be prompts for a whole new keyword search.

All of the results for each type are displayed as a circular visualisation, but notice how you can click this button to see the data listed in tables. This is the part where having keywords everywhere installed is super valuable.

Now the example I’ve chosen actually doesn’t have a whole heap of results showing up, but there are still plenty for us to move forward with.

Basically, I’m going to scan through the results and look for the ones that match my video idea. We’re looking for a keyword with high search volume, low competition and an increasing search trend.

Because there aren’t a heap of keywords to look at for this particular search, I’m going to focus on the ones with higher search volume.

When I see a keyword that might fit, I write it down and I also take note of its search volume.

So for this particular keyword, my list looks like this:

YouTube keyword research
YouTube keyword planner
YouTube keyword tool
YouTube keyword explorer
YouTube keywords
YouTube keyword search

I run a highlighter through my 2-3 top picks and move onto the next step.

For this next step, you’ll need to have the TubeBuddy browser extension installed. The basic one is free, but if your channel is still small and you can pay for a year’s worth, their coupons stack – so instead of paying 9 bucks a month it only ends up costing the equivalent of $3.60 a month – which for me is totally worth it.

Once you have TubeBuddy installed, go to YouTube and log into your account.

If it’s your first time using TubeBuddy you’ll need to sign in, but you can do that using your YouTube account so it’ll only take a few clicks.

Type the first highlighted keyword from your list into the YouTube search bar -I’m going to look at ‘YouTube keywords’

The first thing you’ll notice is the keywords everywhere insights and trend data that show up. Next, as we scroll down, you can see the TubeBuddy keyword score. A few things to note here – if your channel is only new, like this channel is, your weighted scores will all pretty much be poor, so you want to use unweighted results. The other thing is that we don’t just take the overall score at face value. Click through to the keyword stats and check out the number of videos using that exact keyword in the titles, description and tags before you rule anything out.

In this case, no-one appears to have optimised their video for this particular keyword, so it might still be worth a try.

On a side note, you can see that TubeBuddy has listed out a bunch of related searches and most used tags. If any of them look good, click on them and check out their keyword scores.

Next, i”m going to check out another one of my highlighted keywords from the previous step, which was ‘YouTube keyword tool’.

As we scroll down, you can see that this one is ranked ‘poor’ too – but this time when we click through to the keyword stats the keyword has been included in the title of a lot more videos – which means people are actually targeting this keyword deliberately, so it’s going to be a whole lot harder for me to rank for it with my baby channel.

One more final check, and this time it’s for ‘YouTube SEO’ – which wasn’t originally on my list, but caught my eye on the related tags list. It’s another good descriptor for what we’re doing in this video, so it’s worth checking out. You can see from the results that this phrase has the exactly the same search volume as ‘YouTube keywords’ but a lot more competition. When we click through to the keyword stats, you can see that these videos are way more optimised (which isn’t really surprising because people who make videos about YouTube SEO are good at optimising videos for SEO).

At this point I’ve basically decided that I’ll be using ‘YouTube keywords’ as my target keyword for this video. I did toss up using ‘YouTube keywords 2020’ as my target keyword, but I figure I can add 2020 to my title and my tags and cover that off pretty easily.

Now that I’ve settled on my target keyword, here are the places that I’m going to use it for this video:

1. In my video’s title, preferably right at the start
2. As the name of my video file that I’ll upload to YouTube
3. Spoken, in the introduction of my video
4. In my video’s description, right at the start
5. In my video’s ‘contents’ area, as a heading
6. In my tags, as the FIRST tag and
7. As a hashtag (possibly)

Away from YouTube, I’m also going to use this target keyword as

1. The permalink for my blog post that will be linked to this video
2. The file name for the pin image that I’ll be uploading to Pinterest – and linking to my video
3. The file name of images that I’ll be uploading to my blog post
4. The file name of images that I’ll be uploading to Pinterest and linking to my blog post

We’re also going to be using a bunch of related keywords as video tags – I’ll show you how I do that in the next video, which is all about choosing tags that will help get your video seen.

When that video is done, you’ll be able to click here to watch it, but if it’s not there yet – make sure you click the subscribe button and the bell to get notified as soon as its ready. If you want to watch all of the videos in the series from start to finish, click on this playlist instead.

Blue skies!

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