How to Make Pinterest Board Covers in 2020

Pinterest board covers have changed! They are still a great way to make your Pinterest profile easy to navigate for both your human visitors and the Pinterest algorithm – especially if your board or your profile is new but it's important to do them right! That’s why I’m not only going to show you how to make your own Pinterest board covers, I’m also going to show you what NOT to do and explain why the old way of making square covers isn’t such a great idea anymore.


1:16 Making your board cover pin image
1:39 Should you make a square or tall cover image?
1:56 Board cover image dimensions
2:47 How to check your pin layout
3:57 Writing your board cover pin description
4:21 Finding your Pinterest board URL
5:00 Pinning your board cover
5:52 Nominating your board cover


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How to choose Pinterest board names that bring traffic

How to create a Pinterest board

How to write your Pinterest Board description

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#Pinterest #BoardCovers #PinterestMarketing

How to Make Pinterest Board Covers in 2020 – Video Transcript

Pinterest board covers are a great way to make your Pinterest profile easy to navigate for both your human visitors and the Pinterest algorithm – especially if your board or your profile is new.

That’s why I’m going to show you how to make your own Pinterest board covers. I’m also going to show you what NOT to do and explain why the old way of making square covers isn’t such a great idea anymore.

Hi there, this is Amber from NinjaTricks and if its your first time watching one of my videos I want to let you know that you can find every link that I refer to in this video
own in the description, including a link to my website where you can grab a heap of freebies that will help you build momentum and grow your YouTube channel.

Today’s video is all about Pinterest board covers so let’s get started…

One good way to let the Pinterest algorithm know what your new board is about is to make a search-engine-optimized board cover. The board covers have the added advantage that they make your profile look organized and professional to visitors, and if you make your pins the right way, they'll get shared too!

The first step is to create a regular sized Pinterest pin image that is on-brand, with the name of the board in the top portion of the pin. This is the image that is going to be displayed as your board cover.

As we go through this process, I’m going to be making a board cover for my new Search
Engine Optimisation board.

Because I’ve already got a template set up, I’m going to make a copy of one of my board covers in Canva and rename the copy as my Pinterest keyword – which in this case is ’Search Engine Optimisation’. I’m going to update the text to say Search Engine Optimisation.

It’s important that you save your image with the board keyword as its file name.

Before we go any further, I wanted to say a few things about square board covers.

Most of the advice you'll see out there has said to create square board covers, because the board cover that gets displayed on your profile is a square shape.

However, we're not just making board covers for the sake of making board covers!

Because every board cover has to first be created as a pin, we want to make them as sharable as possible. At the moment, the Pinterest algorithm prioritizes pins which are 1,000 by 1,500 pixels, so it makes sense that we stick to their recommended pin ratios rather than making a square image. Square images look bad in the feed!

So this is where things get a bit complicated – a rectangular image getting displayed as a square does mean that we need to be careful about the layout of our pin, so that our text doesn't get chopped off and look shabby if our pin gets displayed differently to what we expect.

When you’re choosing your board images, Pinterest does give you the option to choose which portion of the pin image to display as your board cover, but I've found that it doesn’t really matter which part of the image I specify, Pinterest usually ignores my preference and just displays the top portion of the pin.

How do you make sure that your image is going to look AMAZING as a square board cover AND as a tall pin? This is the easiest way to do it –

Back in Canva, go to the elements area, search for ‘square’ and add a square without fill to your pin image. Drag the corners to snap it to the top and sides of your pin. The area inside this pin is what’s going to show up as your board cover, so we want to make sure that it looks good!

Next, make a copy of the square and without changing its dimensions, move it down until it snaps to the centre of the pin image. This is another potential way that your pin could be displayed by Pinterest.

Send the squares backward far enough so that you can grab your text and position it in the centre.

You want to make sure that the board title is completely in the area where your two squares overlap so it won’t be cut off if Pinterest chooses to display either the middle zone or the top zone of your pin.

If you have any extra text, make sure it’s completely within one of the other spaces.

You can see that in my pins, I tend to have the text ‘for bloggers and YouTubers’ in the lower part of the middle zone of my pin, but where it won’t be displayed on my board covers.

Once you’re happy, just delete the squares from your file and download the pin image as a png file.

The next step is to write a keyword-rich pin description. If you want to learn how to do that, check out the links in the description below this video.

Make sure your pin description has a call to action for people to save the pin, or to click through and follow your board. You might also want to include some hashtags that apply directly to your board topic. Remember that you only have 500 characters to work with!

The next thing we’re going to do is grab the board URL and add it to our note file.

Every board you create on Pinterest has its own unique URL, and instead of trying to link our board cover pin to our own website, we’re going to do something a little sneaky and link it back to it’s own board in Pinterest.

Think about it, your board cover has been designed to tell the human viewers that this board is a great place to find pins on your topic – so if someone clicks on your pin, it makes sense to send them to the board itself rather than to a page on your website.

Just like any other social media platform, Pinterest likes it when you keep people on
their platform!

To grab your board’s URL, go to your profile, navigate to your board, copy the board URL
from your browser and paste it into your file. Next, we’re going to create a new pin. There are two ways to do this, one way is to go to ‘create' > ‘create pin' on your main Pinterest menu, then select the appropriate board from the list.

The other way is to go to your profile, then navigate to your boards. Hover over the board you want to add the board cover to (NOT the edit pencil) and click to go to the board

Once you're there, click on the plus button
and select ‘create pin'.

This will bring you to the pin uploader, where

* upload your image

* add the pin title – which should be the name of the board/topic ONLY with nothing
added and nothing removed

* copy and paste your keyword-rich pin description

* copy and paste your board destination link

Make sure you are pinning to the correct board and hit the PUBLISH button.

Before we move on to the next step, which is where you’ll actually choose your board cover – I just wanted to check in quickly and ask whether this is all making sense to you so far… if it is, awesome, then smash that like button now – but if it’s not, or you’ve got a question about board covers that I haven’t answered yet – make sure you jump down quickly now and ask it in the comments.

Back to Pinterest, and now that we have added our keyword-rich board cover pin to the right board, we need to tell Pinterest to use that new pin as the board cover.
To do this you need to go back to the boards page on your profile.

Click the pencil to edit your board.

Select the empty board cover to add your board cover or click on the pencil to edit your board cover if you've already got one specified and you’re going to replace it.

Click on the arrow to the left of the image until you see the pin you just added.

Drag the view box to show the top half of your pin.

When you're done, click the red ‘save changes' button.

While you're in board editing mode, check to make sure your board has a keyword rich
description and a category nominated.

Make sure that you HAVE NOT selected ‘keep this board secret' and click ‘DONE'.

And now for the part you’ve been waiting for – here are some NinjaTricks for when you’re
making your Pinterest board covers:

Before you start, make sure you've chosen your topic-based board names, written keyword-rich board descriptions, and created your boards.

Keep a list in some sort of notes app on my computer so that I can easily copy and paste
what I need into the pin uploader. Check out the links in the description below this video
for some amazing step by step guides on how to do all of this stuff.

Before you make your board covers, have a think about what works well in your niche.

If most of the pins in your niche have text all over them, then it makes sense to have text on your board covers. However, if your niche is more product-related, you may have
more success with board covers that DON’T have text or overlays over the pictures.

Adding board cover images is something that you tend to do once, so it makes sense to batch your processes and save time. If you’re using Canva, I suggest making copies and creating a new file for every board cover rather than having them all as pages within the one file.

This way, you’ll save a heap of time in the renaming process, because when you download them they’ll already have the right name.

To avoid looking spammy, make sure you don’t pin all your board covers at once, unless
you’re working in a totally fresh Pinterest account. One way around this is to pin a few
extra images to your board after you add your board cover pin. I try to pin at least 3 images in between my board covers.

One HUGE mistake I made when I was preparing my board covers was to try and use Tailwind to schedule them. I had about 30 images all scheduled and ready to go, when I realised that my first scheduled board cover had failed to pin.

It turns out you can’t use Tailwind to schedule pins that have links directed
towards Pinterest, so don’t waste your time trying to schedule them.

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looks like this.

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Until then, check out this next video, I think you’ll like it!

Blue Skies!



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