Featured image: How to choose Pinterest board names that bring traffic

Pinterest Board Names: How to choose board names that bring traffic [step-by-step guide]

Pinterest board names can be difficult to choose. However, if your aim is to build a Pinterest profile that brings traffic there is a very simple way to choose them.

Understanding how Pinterest works

I'm sure you've heard by now that Pinterest isn't your average type of social media – it's a visual search engine.

That means that Pinterest wants to show its users pins that match closely with what they have liked in the past, as well as pins that match closely with what they have deliberately searched for.

To match pins with people, Pinterest needs to first work out what each pin is about. It works a bit like a library, where the books (in this case, pins) are stored according to categories, topics and subtopics.

Diagram comparing how Pinterest stores pins to a Library bookcase (category) with shelves (topics) and colored groups of books (subtopics)

Just say a Librarian knows about an amazing dinosaur book for 10 year olds. When a 10 year old comes in to the library and asks for a book about dinosaurs, is the Librarian going to grab a random book off any shelf?

No way! The Librarian will go to where the dinosaur books are shelved and pick out the amazing book they know about, as well as some other books that are stored nearby.

The Pinterest algorithm works much the same way.

As content creators, if we help the Pinterest algorithm (or Librarian) understand what topic our pins are about, it is more likely that our pin will be stored according to the correct topic, and more likely that it will be displayed when a user searches for that particular topic.

One of the ways we can help Pinterest understand what topic our pins are about is by pinning relevant pins to boards whose name exactly matches a Pinterest topic.

When you're choosing a name for your Pinterest board, make sure you name it EXACTLY THE SAME as an existing Pinterest topic. Nothing added. Nothing removed. Exactly the same.

How to find topics on Pinterest

Unlike Categories, there isn't a list (that I've been able to find, anyway) of Pinterest topics – but there are three ways you can find out exact Pinterest topics that are relevant to your niche.

Make sure that you make a note every time you identify a Pinterest topic – this is a potential board name. You'll refine your list of board names at the end when you've finished your research.

1. Finding the right Pinterest board name when you don't know what topics you want to use

One way is to find topics by starting with Pinterest Categories.

Go to the Pinterest categories page at https://pinterest.com/categories

Pinterest categories page

Choose a relevant category and click on the image. You'll be taken to a ‘topic' page that looks like this:

DIY and crafts topic page from Pinterest

You'll notice that there is a topic follow button as well as the number of people who follow that topic. If you scroll down past the first 10 idea pins you'll see some related topic buttons – these might give you some ideas of topics that are closely related to your main topic.

Portion of DIY and crafts topic page from Pinterest with related topics highlighted

Right click on the related topics and open them in a new window.

Quilting topic page from Pinterest

Then scroll down and check out their related topics.

Portion of Quilting topic page from Pinterest with related topics highlighted.

For most topics, you'll find there will be a group of 6-8 related topics. Write any relevant topics down, particularly if they're new. Even if you don't use them as board names, they make great keywords to add to your board and pin descriptions later on.

If you already have a good idea about what topics you will be pinning about and you're finding it difficult to navigate to them using the categories listing, then try this next method instead.

2. Finding the right Pinterest board name when you have a good idea what topic you will pin about.

As we discussed above, it is important from an SEO perspective for your board names to be an exact match for a Pinterest topic keyword. One way to tell if your topic is a Pinterest topic match is to type the following into your browser navigation bar:

Image shows the following text: https://pinterest.com/topics/your-topic

If what you have typed IS a Pinterest topic, it will take you to a topic page with a follow button and recommended pins for that topic.

If what you have typed ISN'T a Pinterest topic, you'll find yourself back at your own profile business hub with an error message like this in your browser navigation bar:

Image shows the following text:
https://pinterest.com/?show_error=true

For example, if my topic was ‘social media marketing', then I would try to navigate to:

Image shows the following text:
https://pinterest.com/topics/social-media-marketing

In this case, it takes me to a topic page with a follow option – confirming this is a Pinterest topic.

Social media marketing page from Pinterest, top portion only

If my topic was ‘social media marketing tips', then I would try to navigate to:

Image shows the following text:
https://pinterest.com/topics/social-media-marketing-tips

In this case, I find myself back at my own business hub with an error message, confirming that ‘social media marketing tips' is NOT a Pinterest topic (it's actually a subtopic).

An important exception…

It's important to note that Pinterest doesn't allow brand names in its official topics – so while you'll find an official topic for ‘social-media-marketing', you won't find an official topic for ‘Pinterest marketing' or ‘YouTube marketing'.

For boards like these, there's another way to choose our board names to assist the Pinterest algorithm.

3. Finding the right Pinterest board name when your topic includes a brand name.

This method involves the Pinterest search bar. You click on the magnifying glass and type your topic into the search bar.

You'll notice that Pinterest suggests some longer search phrases:

Image shows Pinterest search dropdown menu for the search term: Pinterest Marketing.

It's a good idea to write these longer search phrases down.

Once you have a two or three word relevant phrase (a potential board name) hit enter.

You'll be taken to a results page.

If the results page has lots of subtopic options across the top of the pins, then you know that the phrase you entered is at topic level and is a good candidate for a board name.

Here's what the results page looks like for ‘Pinterest Marketing'

Image shoes Pinterest search results for 'pinterest marketing' with subtopics highlighted

If the results page doesn't have any subtopic options, then you've landed at subtopic level and your search phrase probably doesn't have enough traffic to justify it's own board.

Here's what the results page looks like for ‘Pinterest Marketing Tips Tools'

Image shows Pinterest search results for 'Pinterest marketing tips tools' showing that there are no subtopic links present

In this case, I would choose ‘Pinterest Marketing' as my board name.'

Ninja Tricks for choosing your board names:

The Pinterest algorithm will view your profile as having greater authority (expert status) if all of your individual boards are grouped around similar or related topics. Make sure that any boards you already have on your profile covering unrelated topics have been switched to “keep this board secret” in your ‘Board Settings'.

I prefer to make handwritten lists of my initial topic ideas (I'm weird like that) and I write down lots of options. When I've chosen my board topic, I circle it on my handwritten list and add it to my electronic swipe file.

I make an electronic list of the boards I want to make in a notes app on my computer so that I can build up details that can be easily copied and pasted later on. This makes the process of creating boards MUCH faster.

Will you be using this tip to choose your Pinterest board names?

If you found this tip interesting or useful, your followers on Pinterest will too!

Save it for later by pinning it to your Pinterest Marketing board on Pinterest now.

Pinterest Pin: How to choose Pinterest board names that bring traffic with image of Pinterest boards.

Remember, just reading about ways to improve your Pinterest SEO won't actually improve your Pinterest marketing – you need to take action and implement these tips to actually benefit from the results!

Blue skies!

P.S. If you used this tip to choose your Pinterest board names, would you please let me know? I'd love to find out how you went and see if there's anything that needs updating on this post.

Next in this series:

How to create a Pinterest board (a step-by-step guide)

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